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Report: Juventus offering €30 million to sign Fiorentina winger Federico Bernardeschi

But here’s a surprise: Fiorentina wants more money!

ACF Fiorentina v SS Lazio - Serie A Photo by Gabriele Maltinti/Getty Images

This just in: Juventus has more than one option when it comes to signing a winger this summer. I know it’s hard to believe, especially with a guy like Beppe Marotta running the show and negotiating the transfers, but it’s true. Or at least that’s what the Italian press wants us to believe. It’s not just a Douglas Costa-centric world we’re living in.

And as is pretty obvious by now, one of the hottest names amongst the Italian footy journalists is Fiorentina winger Federico Bernardeschi.

The latest piece of Bernardeschi-related news comes to us via the Gazzetta dello Sport as folks are having their morning coffee in Italy. Juventus, those crazy winger-interested people, have reportedly offered La Viola €30 million to bring the 23-year-old Italian international to Turin this summer. However, it’s not as simple as that because negotiating with Fiorentina never is. (Unless you’re Alessio Secco and just want to forget details and pay Felipe Melo’s release clause without much fuss.)

Juventus may be putting forth an offer of €30 million for Bernardeschi. But nope, Fiorentina, as they have the right to do, are demanding much more than that. About a total transfer fee of about €40 million.

We know that because we’ve been told so.

La Gazzetta dello Sport

Okay, let’s forget the Leonardo Spinazzola part for a second because that’s the secondary piece to the Bernardeschi main course. The Spinazzola part of the equation involves Alex Sandro being sold, and I’m pretty sure nobody wants to think about that, anyways.

In days of massively inflated transfer fees and clubs taking full advantage of it whenever a talented player is of interest of clubs with money to spend, it’s hard to truly gauge a player’s true worth. Is €40 million a fee worth paying for Bernardeschi? Who knows. Is €50 or so million worth paying for Douglas Costa? I really have no idea.

But with the way the market is developing, teams are jacking up prices for their wanted commodities left and right. Then it’s no surprise that Fiorentina are asking so much for Bernardeschi, who finished with 11 goals and four assists in 32 appearances this past season.

While Douglas Costa reportedly remains the top target for Juventus, there’s no denying that Bayern Munich will also play hardball when it comes to letting the Brazilian winger go for what they deem as an appropriate price. Maybe Bernardeschi is few as the first fallback option. Either way, Juve have options, and I guess that is worse than it could be.