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BWRAO Gets A Bit of a Makeover

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In case you are around these parts in the minutes after this post goes live, you will notice something a bit different.

No, we aren't changing writers. You're still stuck with myself, Ivo, Jorid, and Jose. We aren't going anywhere. We will continue to force our opinions on all of you whether you like it or not. (I mean this in the nicest possible way, of course.)

Here's what I'm trying to get at.

Haw! Click the jump!

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It’s with great pleasure that I unveil the first step in the next evolution of Black & White & Read All Over. In the next month the awesome folks behind the scenes at SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo below is just a first taste of what is coming for BWRAO.

This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You’ll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 350 plus sites. You can browse through all the new logos on a special page we put together at sbnation.com/united.

Our commitment to passionately follow our sports will never end. It’s what makes SB Nation a special place and that will only be enhanced by these new changes. In the meantime we’re setting up additions to our store so you can be sporting the latest and greatest before it even launches. Welcome to our future.

I hope everybody likes the new logo. Like said above, this is really just a small step in what is to come down the road. Now, everybody get ready because ItalJuve play in a few hours. Game thread to be posted, so be on the lookout.